Set your goals.
Refine your strategy.
Grow your business.

Software Development

Python list comprehension

Need an app for that? We specialize in rapid prototyping and can deliver your minimum viable product (MVP) in a timely manner. We believe in an agile software development methodology -- releasing early and iterating often. By tightening the feedback loop, agile allows your product to change directions faster than typical development processes. As your start-up refines its model and finds its market, your software will need to adapt with your business. That maneuverability drives our way of doing things.

Estimating the cost of your software project is a difficult and complex task. Because of this, we offer in-depth storyboarding sessions to map out deliverables and deadlines. By the end of this process, you'll have your complete app specification in a rich document that you may shop around to other software manufacturers in the event that you choose to do so.

In addition, we offer data-wrangling and automation services to streamline your business processes. Shave off weeks of time, save money on data-entry personnel, and achieve your efficiency objectives.

Online Advertising

Graph of decreasing CPC and increasing clicks

We apply statistical analysis to advertising data to allow us to make predictions on what traffic to buy. This results in a decrease in advertising spending and an increase in traffic. How can this be? By tracking user activity from advertisement to purchase, we can learn what conditions yield more favorable results. Conventional forms of display advertising can show you metrics such as average cost-per-click (CPC). While CPC data is certainly better than no data at all, it offers an incomplete and sometimes misleading perspective of your advertising performance. CPC can tell you that one set of keywords is more or less expensive than others, but which results in more revenue? That's where we come in. We measure return on investment (ROI) with great detail, giving a clearer picture of all of your advertising components.

In addition to paid advertising, we also specialize in SEO, enhanced e-mail campaigns, and other forms of content marketing. E-mail provides a magnificently cost-effective way to turn newly acquired customers into repeat purchasers. By maintaining engagement, customers are more likely to do business with you again -- it's that simple. This customer-focused content strategy is also what drives our SEO. By creating quality content that users want and want to share, your site will grow in relevance.

E-commerce Management

Logos of Magento, Yahoo!, Zen Cart and Wordpress

As the market changes, so may your offering. Keep your operation running smoothly with our professional services. No matter your platform, we can manage your online operations. We've worked with Magento, Yahoo! Stores, IBM WebSphere, ZenCart, WordPress, NopCommerce, PrestaShop, Shopify, Goodsie and some others. Whether you're just getting started or already have an online shop, we have services to assist you every step of the way. They include new installations, backups, product migration, integration, modifications, inventory notification and mobile options.

Contact us for more information on fulfillment services and manufacturer selection »

Let's grow together.

Let's face it, growing a business is hard work.

That's exactly the pain that bore CodeRocket. Few things are more unnerving than developing your products, getting your business online, waiting for your customers to roll in, and... nothing. In our case, this happened after setting up a traditional brick-and-mortar retail shop -- quite a significant investment. Trusting that our products were solid, we turned to the Internet to fuel our sales. We went through multiple e-commerce sites, wrestled with search rankings, and burned through advertising budgets. It seemed our funding afforded just enough runway for us to fail in every way imaginable.

Then, we made a breakthrough. By applying our software development methodologies to our traffic, advertising and sales data, we discovered conditions at which our advertising dollars were far more likely to result in a sale -- more revenue per advertising dollar. I can't overstate how dramatic of an improvement this made to our media buying efficiency. It completely changed our customer acquisition strategy. And, it saved a once-struggling business with an uncertain future and turned it into a leader in its category.

But we didn't stop there. By automating the identification of these patterns and by automating the implementation of the optimizations, the true value of our work was revealed. While some companies may be able to rely on organic rankings alone, we soon recognized that there were simply too many keywords for us to realistically compete on and too little time to achieve an adequate rank. With our newfound abilities to spend a fraction in paid traffic, our new strategy was clear and the company flourished.

Furthermore, when tracking return on investment, we began to see how misleading a calculation on average revenue per user (ARPU) alone can be. We began to investigate the cause of disparity between one-time and serial customers. Aside from a few outliers (commercial buyers, et cetera), it may come as no surprise that engagement generated by customer support processes was to credit.

Simply put, e-mail is a great, cost-effective way to turn these freshly acquired customers into serial purchasers. We've created software solutions to automate these processes, too, further compounding our offering.

Find out how we can improve your bottom line »

Drop a line.

CodeRocket, LLC
615 East MLK Boulevard #5
Chattanooga, TN 37403
Phone: +1 (202) 681-3210